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Designing Brand Identity: An essential guide for the whole branding team Visual Culture copy writingEditor: Alia Wheeler Publisher: John Wiley & Sons Publication: 2009, Third Edition Binding: Hardcover, section sewn Pages: 310 Size: 225 x 285 Text: English ISBN: 0470401427 (Publishers overview) 'Whether youre the project manager for your companys rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and
